Research & Insights Specialist

BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry 
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

BAT is evolving at pace - truly like no other organisation.

SENIORITY LEVEL: Experienced Professional

FUNCTION: Marketing

CITY & COUNTRY: Rome, Italy

TYPE OF CONTRACT: Permanent

WORK ARRANGEMENT: hybrid

ROLE POSITIONING AND OBJECTIVES

British American Tobacco is looking for a Research And Insights Specialist to support the development of in market consumer, customer and competitor insights to improve marketing deployment and drive the business to consumer centricity.

WHAT YOU WILL BE ACCOUNTABLE FOR

• Support in conducting market research in line with Global and Regional agenda by ensuring that research Agencies develop an appropriate, cost effective and high quality work
• Support the development of in market consumer, customer and competitor insights by developing and maintaining comprehensive competitive analysis;
• Support the delivery of the Insights Learning Review to feed global strategy deep dives;
• Deliver robust research projects to deliver consumer centric, actionable and forward looking insights.
• Provide insights to understand consumer behavior, perceptions and needs in relation to the product landscape, to drive the development of differentiated offers into our portfolio;
• Support development and delivery of End Markets Consumer insights and diagnostics to inform brand strategy, improve deployment and drive business towards consumer centricity.
• Support in running all research projects in line with Global and Regional agenda and this is effectively integrated into the management information system and communicated to the Management Team.
• Control, analyse, interpret and report research projects following ORACLE guidelines, within time and budget.
• Exhibit leadership capabilities in engagement with key stakeholders through behaviours and attitudes which are in line with the guiding principles ensuring effective relations within the I&F team and cross functional networking to develop effective and integrated insights. 
• Continually improve the quality of research tools and processes within the function to support the delivery of consumer centric insights.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• Previous minimum 2 years of experience.
• Market Research experience within an agency is considered and advantage.
• Masters degree in a related field (e.g., Business, Economics, Data Analytics, Market Research, or a similar discipline).
• Strong Excel, PowerPoint and PowerBi knowledge;
• Strong analytical and critical thinking skills, with an aptitude for identifying patterns, trends, and insights from various sources.
• Strong collaboration skills and a proactive attitude, with the ability to work effectively in cross-functional teams.
• Excellent communication, storytelling and presentation skills, with the ability to clearly convey complex ideas to diverse audiences
• Proficient level of spoken and written English.

WE ARE BAT

At BAT, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation.

See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building outstanding capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity, and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

What we offer you?
•    We offer a market leading annual performance bonus (subject to eligibility)
•    Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
•    Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
•    You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
•    We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.