ROLE PROFILE
GRADE: G34
JOB TITLE: B2B Trade Executive
EXTERNAL JOB TITLE: B2B Digital Channel Trade Marketing Executive
FUNCTION: Marketing
SUB FUNCTION: Trade
CITY & COUNTRY: Warsaw, Poland
BENEFITS:
- Private Medical Subscription and Life Insurance
- Fitness, Wellness and Mental Health benefits
- Learning & Development programs
- Hybrid work environment
ROLE SUMMARY
What are the key objectives and expectations from this role?
Do you want to be part of a great working culture? Do you want to grow your experience in one of the largest companies in the world? Do you have excellent interpersonal skills and a proactive approach to work? If the answer to these questions is yes, then join one of the leading multinational companies in the world. We are looking for a B2B Digital Channel Trade Marketing Executive to join our Business Development Team for BAT. As a valued member of our team you will be responsible for leading key workstreams across multiple categories. The B2B Executive will develop and implement a range of strategic initiatives that will turn BAT into an Indispensable Partner of our Independent Retailers. The role holder is expected to put the Independent Retailers at the heart of everything she/he will be doing and to ensure that a win-win mindset is incorporated across the wider Trade Team.
WHAT YOU WILL BE ACCOUNTABLE FOR
- Ownership of ecommerce website to further grow customer base, frequency of purchases and basket size.
- Monthly feedback collection from internal stakeholders to improve eCommerce website and to build strategies and tools for implementation across combustibles and new categories
- Create and develop new concepts of retailer engagements and activities to build and maintain relationships.
- Support the creation of integrated B2B campaigns to maximise retailer engagement in line with brand plans
- Creation and maintenance of performance reports and trackers to provide Sales Insights, including market trends and overviews, combined with relevant ad-hoc analysis
- Reveal trends within B2B platforms and recommend actions to capitalize on identified opportunities
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
- Bachelor's Degree from any relevant disciplinary (Economics, Finance, Business Administration, Marketing, Commerce, Mathematics, Statistics)
- 1-3 years of experience in relevant area (content management systems, web analytics tools, and digital marketing platforms, trade marketing)
- Strong verbal and written communication skills
- High organisational, practising and adaptation skills
- Analytical skills with the ability to interpret data and generate actionable insights
- Ability to thrive in a fast-paced environment and manage multiple projects simultaneously
- Operational effectiveness, time management and organizational skills
- Drives change, eager to make a difference and challenges the status quo if needed
- Customer centric and able to influence positive change
- Familiarity with Adobe Photoshop is an advantage
WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner – one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference! #LI-AG2