Digital B2B Manager

BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

SENIORITY LEVEL: Management

FUNCTION: Marketing

LOCATION: Warsaw, Poland

TYPE OF CONTRACT: Permanent

BENEFITS

• Private Medical Subscription and Life Insurance
• Fitness, Wellness and Mental Health benefits
• Learning & Development programs
• Hybrid work environment
• Holidays with family
• Christmas Gift/Bonus
• Annual performance bonus

ROLE SUMMARY

BAT is looking for an experienced B2B Digital Manager to lead digital strategies and campaign execution across key markets. If you have a passion for digital marketing, e-commerce, and driving business growth through innovative B2B engagement, this role is for you!

WHAT YOU WILL BE ACCOUNTABLE FOR

• B2B Digital Operations Management: Manage a team and oversee the execution of  B2B Digital plan within platform and oversee activities within platform such as : E-commerce Sales Planning, Product Assortment Targeting, Promotion & Discounting, Loyalty Program Management, and Retailer Compliance Activities.
• Cross function & stakeholders management: Liaising with stakeholders for collaboration and ensure digital operation & execution requirements delivered.
• Team Management: Lead and manage the team to ensure the timely and efficient delivery of all operational tasks, reports, and key deliverables. Oversee resource planning and  fostering a motivated, high-performing team that thrives in a fast-paced environment.
• Analysis & Insight: Ensure the timely delivery of accurate reports and actionable insights that drive strategic planning, business growth, and continuous improvement for the organization. Leverage data-driven analysis to support decision-making and enhance overall B2B digital operations.
• Digital Innovation & E-commerce Trends: Stay ahead of digital and e-commerce trends to drive innovation and engagement.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• 7-8 years of experience in B2B digital planning, e-commerce, and digital marketing.
• Proven leadership in managing digital marketing teams and projects.
• Expertise in CRM tools, digital platforms, and analytics (Adobe Commerce, Google/Adobe Analytics preferred).
• Strong cross-functional collaboration and stakeholder management skills.
• Ability to manage multiple projects efficiently in a fast-paced environment.

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!