Reynolds American is evolving at pace - truly like no other organization.
To achieve the ambition we have set for ourselves, we are looking for colleagues who are ready to live our values every day. Come be a part of this journey!
WE ARE LOOKING FOR A 2025 Summer Marketing Intern- Undergraduate
SENIORITY LEVEL: Intern
Job Title: 2025 Summer Marketing Intern
FUNCTION: Marketing
LOCATION: Winston-Salem, NC
*Trade Marketing Internships may be located outside of Winston-Salem.
ROLE POSITIONING AND OBJECTIVES
What are the key objectives and expectations from this role?
Marketing Interns are charged to learn and embody Reynolds creating a better tomorrow. Interns, with the guidance of mentors, are responsible for supporting the company in the sale, marketing, and promotion of its full portfolio of products and programs to adult nicotine consumers.
Reynolds offers internship experiences in several different areas of marketing. Each of these areas is essential in building and executing the promotion of our products and offers interns the opportunity to learn about how these areas support our corporate strategy.
Growth Management
Provide holistic, insight-led approach to generating value through advance Pricing, Promotion, Trade Investment and Assortment strategies - powered by data and science.
Brand Marketing
Developing, planning, and executing the category marketing mix to drive the delivery of brand value and growth.
Consumer Experience
Activates fully connected consumer journeys to improve awareness, loyalty, and Customer Lifetime Value using data and technology to deliver personalized experiences in the Moments That Matter across all of our brands.
Trade Marketing
Engaging customers and consumers about Reynolds’ full portfolio of products, key strategic initiatives and our vision creating a better tomorrow.
Independent judgment/decision-making, influencing/sales skills, strong organization, time management and data-analysis skills are key essentials to the position of a full-time Reynolds Marketing professional. During the Internship Program, Interns will be exposed to training surrounding these skills to best prepare for a career at Reynolds. This includes comprehensive industry learning and coaching support that enables individuals to leverage their strengths. The company demonstrates this commitment by empowering employees to challenge conventional thinking and creates an environment for innovative thinkers.
WHAT YOU WILL BE ACCOUNTABLE FOR
- Develops superior product knowledge and, under manager and mentor guidance, learns about product pricing, sales, distribution, and consumer marketing brand strategies.
- Actively promotes the marketing mix driving performance against assigned quantitative and qualitative sales goals and brand measures.
- Develop and present a strategic business analysis project addressing real business opportunitiesand creating action plans against those opportunities.
- Completes personal development and training sessions on social styles and adaptive communication.
- Effectively and appropriately uses independent judgment in making business and strategy recommendations.
CAN THIS BE YOUR FUTURE ROLE?
- Are you looking to gain marketing experience in a global company?
- Are you passionate about the marketing space and creating a better tomorrow?
- Would you like an internship that challenges and develops you both personally and professionally?
ESSENTIAL EXPERIENCE, SKILLS, AND KNOWLEDGE
- Pursuing an undergraduate degree with completed coursework in marketing, business administration, or related field
- 21 years or older at the start of the Internship Program
- Valid U.S. driver’s license with no restrictions and safe driving record
- Analytical and problem-solving skills
- Superior written and verbal communication skills and strong attention to detail
- Excellent organizational skills
- An action-oriented, innovative leader with strong influencing skills and a drive for results
- Strong interpersonal skills
BENEFICIAL
- Previous sales and/or marketing internship experience
- Leadership experience
- Proficiency in Microsoft Office including Excel, PowerPoint
WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP
At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.
- Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets
- Reynolds American certified as Great Place to Work
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner – one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!
SALARY AND BENEFITS OVERVIEW
Wage Information
Hourly Rate: Undergraduate Rate: $21.00 per hour / Graduate Rate: $38.50 per hour
Benefit Information
- Leadership training opportunities
- Roundtable Networking Events with senior leadership
- Engagement Events with fellow interns
- Generous salary
- Housing stipends provided.
- On-Site Health Fitness Centers at corporate, research and manufacturing locations
- Participation in Reynolds American’s award-winning 401(k) retirement savings plan including company contributions.
- Confidential personal financial counselling service at no cost to you
Our organization offers a level of challenge, responsibility, and creativity for motivated employees that welcome opportunities for growth. We are also committed to employing a diverse workforce and valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!
Reynolds American Inc. and its affiliated companies is an Equal Opportunity/ Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at TalentAcquisition@RJRT.com.